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Ugly Pretty

Kingston hackSpace

Project Designed by the Aga Chaińska, Graphic Design BA


The project talks about the subjectivity of taste and condemns judgmental behaviour over what people choose to wear. The intention is to show that style is not an algorithm, there is no rights or wrongs. The gaze reactive piece of clothing responds with attitude when it detects someone staring at it. The project invites the celebration of bravery instead of judgment and criticism of people’s clothing choices.