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Ugly Pretty - Kingston hackSpace

Kingston hackSpace

Ugly Pretty

Project Designed by the Aga Chaińska, Graphic Design BA


The project talks about the subjectivity of taste and condemns judgmental behaviour over what people choose to wear. The intention is to show that style is not an algorithm, there is no rights or wrongs. The gaze reactive piece of clothing responds with attitude when it detects someone staring at it. The project invites the celebration of bravery instead of judgment and criticism of people’s clothing choices.




#1 Tom Bone 2018-01-22 11:15
I like the idea of using different light durations, colour combinations and patterns, the lights can create a particular mood. In what ways can you test the emotional reaction to the colour effects created by the jumper? Could this be done in a controlled situation? Allowing for repeatable effects, or would every reaction be different?

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